Richard Roth
SEO & GEO Strategist
Richard is an experienced SEO strategist with over 160 successfully completed projects, focusing on content and technical SEO. With data-driven strategies, he has scaled websites from 0 to over 1,000,000 impressions and helped companies achieve more traffic, revenue, and visibility.
- 160+ Projects
- 5+ Years in SEO
- 5+ Years with Shopify
Expertise
Expertise in Shopify migrations
A migration is where you find out whether rankings and organic traffic survive the move. That is exactly the part Richard owns: well thought out redirect concepts, a clean transfer of the URL and content structure, and the technical SEO around it. This keeps visibility intact during the switch to Shopify and lets it keep growing afterwards, in both classic and AI search.
What clients say about Richard
Richard and Till have been supporting me for over a year now with theme customization and building organic traffic. In just one year, we've scaled from 150 monthly users to now over 1,300 users.
Working with Richard was great. He not only delivered excellent content but also went beyond the agreed scope and provided additional feedback and support on strategies outside the actual scope, which we really appreciated. I will definitely hire him again in the future.
The team took on our shop and completely rebuilt it in Shopify with a new design, extra features, and a system that lets us publish content quickly and easily. Richard supports us with this and helps with content production. This way we went from 30 before the relaunch to now 1,500 clicks per month in just 6 months. Happy to recommend.
About Richard Roth
Richard plans and executes SEO strategies for e-commerce brands, from technical foundations to content that ranks. Over more than 160 projects he has combined technical SEO, content, and clear data analysis into strategies that actually move traffic and revenue.
His focus today is the shift from classic search to answer engines: alongside SEO he works on GEO (Generative Engine Optimization), so brands stay visible not only in Google but also in AI answers like ChatGPT.
At Store2x he owns the SEO and GEO side of Shopify migrations and the subsequent scaling, making sure rankings and visibility are preserved during a replatforming and grow afterwards.
Career
- seit 2026
Co-founder · Store2x
Founded Store2x together with Till Täubrich, a perfect two-person match: technology (Till) and marketing/SEO (Richard).
- seit 2024
Self-employed: Shopify migrations & GEO
Went self-employed and took over, planned and led Shopify migration projects, while diving deeper into GEO (Generative Engine Optimization).
- 2021–2024
SEO & Shopify (agency) · Skillisch Marketing GmbH
Gained hands-on experience around SEO and Shopify at the agency Skillisch Marketing GmbH and led a small team.
- 2021
First contact with SEO (internship)
Came across SEO for the first time during an internship and started teaching himself the field.
Certifications & Awards
- Guest author at OMR, OMT and t3n
- Live talks at the BVMW (German SME association)
- Upwork Top Rated
- 100% Job Success Score on Upwork